ContentsSocial Media Marketing in the Philippine ContextIntroduction1. Why Social Media Marketing Matters in the Philippines1.1 High Usage and Engagement1.2 Mobile-First Behavior2. The Big Four Platforms2.1 Facebook2.2 Instagram2.3 TikTok2.4 YouTube3. Localized Content Strategy3.1 Speak the Language(s)3.2 Embrace Filipino Humor and Culture3.3 Celebrate Values4. Influencer Marketing in the PH4.1 The Rise of “Micro-Influencers”4.2 Platform-Specific Collaborations4.3 Regional Influencers5. … Continue reading Social Media Marketing in the Philippine Context