Message from the General Manager

In 2013, after the business transfer of “MTM JY,” an English school with South Korean capital, our school “3D ACADEMY” took a new step as a Japanese-managed language school. More than ten years have passed since then, and in a context of growing demand for English learning around the world, we have managed to establish ourselves as one of the most representative English schools on Cebu Island.

This has been possible only thanks to the students who trusted our school, their families and everyone connected with it. I express my sincere gratitude.

On the other hand, the pandemic that began in 2020 had an enormous impact on our industry. Our school also closed temporarily in March 2020 and was forced to remain closed for two years and four months, until it reopened in July 2022.

Ever since I left a large financial institution to start my own business in my early thirties, I had managed to expand my activity steadily, but the pandemic was the biggest test I had ever faced. During that long closure, with no clear prospects for the future, there were many times when I had to make difficult decisions. At each of them, thinking of the faces of my team and my colleagues, I kept searching for the path to reopening.

I want to express once again my deepest gratitude to the business partners who supported us even during the pandemic, and to the study abroad agencies who sent students as soon as we reopened.

Looking back, my first encounter with a language school in Cebu came when I turned 40. It all began with a short-term study stay at “MTM UV,” the predecessor school, with the goal of improving my IELTS speaking score ahead of an MBA graduate program. Between 2011 and 2013, while living in Cebu for a long period and considering moving to Singapore, I received the proposal to acquire “MTM JY”; I can only describe it as true destiny.

Although I had the experience of studying languages for three months in New Zealand during my university days, for me, someone who had never lived abroad for a long time, serious English learning through my MBA studies was a great challenge. That is precisely why I felt strongly that “English should be learned as early as possible,” and in fact I sent my daughters to study at secondary school in the United Kingdom and in Australia. Today, both of them work professionally using English, and I am convinced that decision was the right one.

My own experience, together with what I learned raising my daughters, is the foundation of the educational philosophy of 3D ACADEMY.

At the Philippine company that operates 3D ACADEMY, we have been actively bringing AI into our work for the past several years. With a small team, we run digital marketing aimed at many countries and regions, not only the Japanese market but also Saudi Arabia, China, Taiwan, Russia, Turkey, Europe and South America.

Multilingual websites, SEO, content creation, social media, handling inquiries, marketing analysis: by bringing AI into this work, we have experienced firsthand in our own operations that even a limited number of people can reach multinational markets.

This realization has led to a new challenge for us as a school.

One of the biggest changes society has experienced before and after the pandemic is, without a doubt, the rapid rise of AI. Just as the internet became popular and smartphones became part of our daily lives, the age of AI has now fully arrived.

The accuracy of machine translation for English has improved extraordinarily, and numerous AI-based English conversation learning apps and tools have appeared. Online English classes have also evolved, and it is now possible to receive advanced instruction without restrictions of place or time.

In the face of these changes, you could say that the era in which “knowing English was enough” is coming to an end. From now on, people who can “use English to generate additional value” will be sought after.

And I am convinced that the ability to master AI will be the true source of global competitiveness in the future. By combining mastery of English with the ability to make use of AI, each person's possibilities expand enormously. 3D ACADEMY aims to be the stage where this becomes possible.

3D ACADEMY has defined 2025 as “Year One of AI” and has begun a reform in both school management and education. We are not limiting ourselves to marketing or content creation: we are advancing the use of AI in various areas, such as strengthening the class curriculum, improving operational efficiency and optimizing the cost structure.

AI is greatly expanding the possibilities of education. Tasks that used to take a lot of time, such as passing on knowledge, analyzing learning content or preparing materials, can now be done faster and in a more personalized way.

However, I believe that the ability of one person to connect with another, to think in English and to convey their ideas to the other person in their own words is developed only through human dialogue.

As a symbol of that, on October 5, 2026, 3D ACADEMY will move its school and student dormitory entirely to a new base and renew its brand logo. We have given the “D” of the new logo the meaning of Digital. On the same day, we will also launch a new course, “English for the Digital World: AI & Marketing,” in which you learn AI and digital marketing in practice while using English. Using the power of technology, we will keep raising the value of human warmth and one-on-one education.

From now on, 3D ACADEMY will keep creating a new English education, drawing on the strengths of both people and AI.

We trust that we can count on your support for 3D ACADEMY.