SRP (South Road Properties): Cebu’s Rising Investment Zone

Introduction: The New Frontier of Cebu

South Road Properties (SRP) is no longer a blank canvas. Once a vast reclaimed area facing the Mactan Channel, SRP is now one of Cebu’s most ambitious development zones. Designed to support Cebu City’s growing demand for residential, commercial, and recreational spaces, SRP has evolved into a key urban corridor attracting massive investments from both local and foreign developers.

In this guide, we explore the transformation of SRP, what makes it so attractive to investors and residents, and what the future holds for this rising investment zone in Cebu.

1. The Birth and Vision of SRP

SRP was conceptualized as a long-term urban development initiative by the Cebu City Government, involving over 300 hectares of reclaimed land along Cebu’s eastern coastline. With the initial vision of creating a modern mixed-use district, the city government collaborated with JICA and private developers to map out infrastructure that supports economic and lifestyle growth.

Key Milestones:

• Reclamation completed in early 2000s

• Initial roadworks and basic infrastructure by mid-2000s

• Major investments from SM Prime, Filinvest, and Ayala Land post-2010

• Opening of the Cebu-Cordova Link Expressway (CCLEX) in 2022

2. Location Advantage and Accessibility

SRP’s geographic location makes it uniquely strategic. It links Cebu City to Talisay and is directly connected to Mactan Island via the newly completed CCLEX bridge. This connectivity has significantly reduced travel time between Mactan Airport and the central business districts of Cebu.

Key Access Points:

• South Road Properties Highway (via Cebu South Coastal Road)

• CCLEX Bridge to Mactan

• Upcoming Bus Rapid Transit (BRT) project for better public transport access

3. Residential Developments: Condo Living in the Making

Though still emerging, SRP is already home to high-profile residential projects. Developers are betting on the area’s long-term growth and lifestyle appeal. Expect more condominiums, mixed-use towers, and smart communities in the next five years.

Examples of Projects:

• Sanremo Oasis by Filinvest: A Mediterranean-inspired mid-rise condo ideal for families

• Il Corso Lifestyle Strip Residences (planned): Integrated shopping-residential concept

• Avida Towers Cebu South: Ayala’s first vertical project in SRP (future development)

4. Commercial Powerhouses: Malls and Business Hubs

One of the most transformative developments in SRP is SM Seaside City Cebu, one of the largest malls in the Philippines. But this is just the beginning.

Key Commercial Anchors:

• SM Seaside City Cebu: Over 470,000 sqm of retail space with cinemas, IMAX, ice skating rink, and more

• Il Corso Filinvest Life Mall: Waterfront lifestyle strip with cafes and specialty shops

• South Coast City by SM-Ayala Consortium: A 26-hectare business district with convention centers, hotels, and office towers

5. Future Projects and Urban Planning

SRP is not being developed randomly—it’s being planned as a modern, smart, and green district. Projects are aligned with Cebu’s long-term urbanization and climate resilience goals.

Notable Future Developments:

• Cebu Arena (similar to MOA Arena): To host concerts and sporting events

• Central Park Area: Inspired by NYC’s Central Park, a large green lung in the city

• Integrated Transport Hubs: Making commuting more efficient

6. Investment Opportunities: Why Foreigners Are Looking at SRP

From rental condos to commercial spaces and long-term land banking, SRP presents a variety of investment options. It’s especially appealing for those looking to invest early in an emerging area with appreciating property values.

Foreign-Friendly Factors:

• Condo units in mixed-use developments available for foreign ownership

• Strong rental demand projected from BPOs and tourism

• Pre-selling prices still relatively low compared to IT Park or Ayala

7. Challenges and Considerations

No development is without its growing pains. SRP still faces issues related to:

• Flood mitigation (ongoing infrastructure improvements)

• Traffic buildup during peak hours

• Limited public transport (until BRT is completed)

It’s essential for prospective investors to study project timelines, developer reputations, and zoning plans.

8. Lifestyle Amenities and Entertainment

Living in SRP doesn’t mean isolation from Cebu’s energy. In fact, it’s increasingly becoming a hub for leisure and recreation.

Popular Spots:

• SM Seaside Sky Park: Sunset views and outdoor events

• Chapel of San Pedro Calungsod: Landmark church for weddings and reflection

• IL Corso Waterfront: Jogging, biking, and al fresco dining

9. Schools, Hospitals, and Community Services

As more residents move into SRP, essential services are being built in parallel.

Nearby Facilities:

• Cebu Doctors University Hospital (Mandaue) – 20 mins via CCLEX

• Cebu Institute of Technology (N. Bacalso Ave) – 15 mins away

• New local clinics and pharmacies are opening in Il Corso and South Coast City

10. Who Should Consider SRP?

• Young professionals looking for modern condos with access to work and malls

• Retirees seeking quiet living near the sea but not far from the city

• Investors wanting to catch Cebu’s next real estate boom

• Entrepreneurs planning restaurants, co-working, or specialty stores

Conclusion: Should You Invest or Move to SRP?

SRP is no longer speculative—it’s real, it’s happening, and it’s growing fast. Whether you’re an expat looking for a new lifestyle hub or an investor wanting early entry, SRP offers a rare opportunity to be part of a master-planned urban renaissance in Cebu.

The earlier you get in, the greater your long-term gains could be.